million dollar dog park makeover

BENEFUL® Asks America’s Dog Owners: HOW BIG CAN YOU DREAM?


Second Dream Dog Park Contest to Award another $500,000 Dog Park Makeover;

Design Expert and TV Personality Jason Cameron to Help Bring the Beneful Dream Dog Park to Life

Last year’s winner


If your dog park is anything like Monterey’s, it is a sad excuse of a dog park, especially for a wealhy community full of dog lovers. Yes, dogs can run on the beaches but it is not the same thing as a dog park. And Monterey’s dog park is two tiny little fenced areas full of wood chips that hurt dog paws. Apparently the city of Monterey do NOT know dogs. Dogs LOVE to roll around on the GRASS and the dog park has NO GRASS. No place for dog owners to sit down, no tables and it attracts THE WORST dogs. Truly appalling. The nearest nicest dog park we’ve ever been to is in Morgan Hill more than an hour away from here. Too far to go. Morgan Hill has lots of trees, grass, benches and open space for dogs to RUN.  There needs to be a doggie water fountain as well as a pond for the dogs especially when it gets so hot in the summertime. And Monterey should have a dog park like Morgan Hill’s. Or Seaside should have a great dog park like Morgan Hill’s or better.

Monterey’s pathetic excuse of a dog park…  The City’s Neighborhood Improvement Program approved $15,000 for construction of the park, and the City’s Parks and Recreation Commission selected the site…

Morgan Hill Dog Park

So this is a contest that Cici and I can relate to and would like to WIN.

Now here is the press release info:

Millions of dog owners agree that life is best enjoyed with the company of their four-legged friends, and a trip to the local dog park is one of the greatest ways to spend quality time together. To recognize and celebrate these special moments, Beneful® brand dog food is announcing its Dream Dog Park Contest that invites dog owners to share ideas for the ultimate dog park for their daily adventures with their best buddy.

Now in its second year, the contest challenges dog owners to get creative and Dream Big as they answer the question: If you had $500,000 to spend to create the ultimate dream dog park, what would you do? Functional or just plain fun, one lucky Grand Prize winner’s idea will help serve as inspiration for a half-million dollar makeover of a dog park that the entire community can enjoy.  Dog owners can enter the contest from now through June 21 at

How the Contest Works


To enter the Beneful Dream Dog Park Contest, dog owners are asked to complete an online entry form and submit a 250-word (or less) essay that answers the question: If you had $500,000 to create a dream dog park for you and your best buddy, what would you do?  Entrants must also include a photo of them with their dog showing how life is better when they are together.

In addition to having his or her idea(s) help serve as inspiration for a $500,000 makeover of a dog park, the Grand Prize winner will receive a $10,000 cash award and a year’s supply of Beneful® brand dog food. In addition, nineteen runners-up will each receive a year’s supply of Beneful® brand dog food. The Beneful Dream Team, which includes Cameron and pet expert and bestselling author Arden Moore, will serve as judges to help select the winner.   Cameron will also manage the transformation of the park, with Moore providing expertise from the dog’s point of view.



Beneful Dream Dog Park Contest Timeline


·         May 12 – June 21, 2011 – Contest entry period (Round 1: essay of 250 words or less and photo)

·         June/July 2011 – Independent judging panel selects up to 20 finalists based on: creativity of the idea(s) (60%); feasibility of bringing the idea(s) to life (20%); and whether the idea(s) effectively demonstrate how life is better with your dog (20%)

·         July 2011 – August 1, 2011 Finalists submit an up to two minute video showcasing their dream dog park ideas (Round 2)

·         August 8 – September 8, 2011 – Public votes on the finalists’ videos; Beneful Dream Team judges them using the same criteria as Round 1 to help select the Grand Prize winner (judging is 90% of final score; assigned public voting rank is 10%)

·         September 2011 – Grand Prize Winner announced

·         Spring 2012 – Newly-renovated dog park unveiled

To excite and inspire dog owners even further, Beneful brand dog food will unveil America’s first Dream Dog Park in Johns Creek, GA, on June 15, 2011. The $500,000 renovation was inspired by last year’s Grand Prize winner, Johns Creek resident Pat McNeely and his lovable Siberian Husky named Koda.

“Once dog owners across the country get a look at the inaugural Dream Dog Park in Johns Creek, Ga., complete with a giant bone-shaped ramp with tunnels and water splash pads, they will be even more motivated to enter this year’s contest. One lucky winner’s idea will help serve as inspiration for a $500,000 renovation of a dog park in his/her area,” said Ken Wilhelm, Beneful Brand Director.

For more information on the contest, official rules and to enter, visit

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Filed under contest, dog dreams, dog parks, dogs, Monterey, Uncategorized

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